Hailing from the fine state of Michigan albeit the northern suburbs of Detroit, I couldn't help but be moved by the Super Bowl commercial Chrysler unleashed on America during the Super Bowl last night. Simply brilliant. As a native Michigangander I was very proud of the message Chrysler delivered in that 2 minute spot. Grit, hard work, industrious and determination all hallmarks of what helped put Detroit and America on the industrial map. As a marketer I must say what a great job by their ad agency did to deliver that powerful message. Kudos to Wieden+Kennedy
Chrysler